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Customer Experience: Trends, Data and Best Practice

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The live session was hosted by Jeff Rajeck, Research Analyst APAC at Econsultancy and co-hosted by Avis Easteal, Regional Head, Consumer at Luxasia.

Key points covered in this session:

  • The value conundrum
  • What is customer experience (CX)?
  • Why should brands care about CX? 
  • What is driving customer experience improvements?
  • How are brands managing CX improvements?
  • Are brands doing well with CX improvements?
  • What challenges are brands facing when improving CX?
  • What can marketers do to improve CX?

Talk to us, we want to hear from you if you have any questions. 

Original webinar webcast: May 2017

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