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THOMAS LIOU
Head of Sales, US
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Partners in transformation - what brand marketers need from agencies
Download your free copy to discover:
- How the most successful marketing brands use their agencies differently from the rest.
- The top needs for brands as they move beyond media and creative service
- How collaboration is a key skill for the agency of the future
- The current and potential role for agencies in customer experience
- How audience insight is the shortest path to growing the client-agency relationship.
Brands are under pressure to evolve and they want help from agency partners in finding their way.
New opportunities are emerging, but fulfilling on them will challenge agencies to adapt as quickly as the brands they support.
The evolving relationship between marketers and agencies
This report is based on a study completed in Q1 of 2017, benefiting from the insights of 344 senior, brand-side executives across a range of consumer facing businesses at organizations averaging more than $1 billion in 2016 revenues.
in association with IBM