29 NOVEMBER, 3PM - 5PM | SIAM KEMPINSKI, BANGKOK

This event is FREE to attend for senior client-side brand marketers - specifically those who are responsible for customer acquisitions, engagement and conversions in the digital space.

We wish to provide the most relevant content to this community, as such each registration is subject to approval and we will let you know in due course whether your place has been confirmed.

In collaboration with

Who should attend?

Siam Kempinski Hotel, Bangkok, Thailand

LOCATION

Request your attendance

Agile Marketing
Develop a more integrated and responsive customer experience

About the event

In a digital world, customer expectations are set by brands you never even considered to be competitors. Savvy, modern marketers have to know who they are selling to and deliver seamless, personal experiences in the moment to capture their customers’ hearts. Achieving this effectively starts with scaling first party data, acquiring new look-alike audience, improving segmentation and delivering more targeted communications throughout the customer lifecycle, from anonymous prospect to customer to advocate.

Join marketing peers from multi-industries in this interactive networking session, and exchange experiences on what it takes for Marketing to be agile in their practice and leveraging data to deliver exceptional customer experiences.

Registration and Welcome Drinks

Welcome Address - Econsultancy &
Oracle Marketing Cloud

Keynote Presentation 1
An agile approach to delivering tomorrow’s Customer Experience, Today
by Wendy Hogan, Customer Experience & Marketing Strategy Director, Asia, Oracle

Keynote Presentation 2
Fireside chat: Changing Mindset, Changing Execution
with Pacharee Pantoomano, Co-Founder & Director, Brand Now unLimited

2:30-3:00 PM

3:00-3:20 PM

3:20-3:40 PM

3:40-4:00 PM

AGENDA

4:00-5:00 PM