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  • Go over the word count - try to stick to the word count for each section, indicated on the form above.
  • Include testimonials - if you're an agency, please don't include client testimonials.
  • Send case studies where success relies heavily on use of a proprietary tool or solution.
  • Use emotive or promotional language - try to keep your case study clear, concise and objective.
  • Send old examples - your case study campaign should have taken place within the last 2 years.

PLEASE DON'T:

  • Write in the third person - for example “Brand X approached Agency Y…”
  • Be specific - tell us which channels or online tools you used to achieve your results.
  • Provide a timeline – over which period was the campaign run and when were the results measured.
  • Show your results include robust measures such as conversion rates, unique visitors, revenue, ROI.
  • Provide clear objectives - increase leads, optimise ROI, increase social engagement etc.

PLEASE DO:

We don't publish every case study submitted to us, we only publish the best. So follow our handy Dos & Don'ts list to give your case study the best chance.

Tips for getting your case study published

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