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Get up-to-speed with all things digital with the newest version of our most popular course

Fast Track to Digital Marketing  Online

Digital practitioners

Senior marketers and business leaders

Gain a well-rounded understanding of the digital landscape that can be used to help shape your strategy.

Put your current skills into context or learn how different digital channels and disciplines fit together.


Explore new areas of digital marketing and how your current skills might transfer.

The Fast Track to Digital Marketing Online provides you with the very latest knowledge, insight and best practice on the core digital marketing disciplines. All through 12 engaging video modules, presented by industry expert and consultant, Michelle Goodall.

12 engaging video modules. 1 exam. 18 Accredited CPD Hours.

Preview module 1

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Be introduced to key digital concepts and learn practical techniques to use straight away.



To unlock all 12 modules, as well as a wealth of resources, you need to be an Econsultancy subscriber. Get in touch with our team today and they'll set you up in next to no time. 

Course modules

Learn the fundamentals of digital marketing in 12 engaging video modules, all including recommended readings and quizzes to test your knowledge.

Innovation and Trends

Get an understanding of the big digital eras and their impact on marketing, as well as the key innovation categories you need to be prepared for.


Gain the knowledge you need to develop your digital marketing strategy, from objective and KPI setting, to budgeting for digital marketing.

Content Strategy and Marketing

Learn how to plan, deliver and manage your content across digital channels and discover some useful planning tools and models.

This module introduces you to SEO, why it’s important and how it works, from the key principles of SEO to on-page and off-page activity, along with key research and how to apply it. 

Search Engine Marketing: SEO

Gain an understanding of Paid Search and PPC, how it works, and how it differs from SEO. 

Search Engine Marketing: PPC

This module explains the key components of ecommerce and the competencies needed for it to be successful. 


Discover how email marketing works and what’s involved in customer relationship management (CRM).

Email and CRM

Affiliate and Influencer Marketing

In this module you’ll gain an understanding of both affiliate and influencer marketing work and how to align them with your customer journey. 

Social Media

 Get insight and advice on everything from organic social media to social media advertising, as well as targeting options.


This module covers the different buying and targeting options, the technology and key enablers in digital advertising and introduces you to native advertising.

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Discover how to turn data into insight and action. We explain first, second and third-party data, and discuss the role of website and channel analytics as well as why data privacy is so important.

Data and Analytics

Customer Experience

Learn the fundamentals of customer experience (CX), including everything from who is responsible, to what makes great CX. 

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