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Brand new online course powered by the  Econsultancy Modern Marketing Model (M3) 

Fast Track to Modern Marketing 

Accelerate your career

Stay one step ahead of the competition

Fuel up your modern marketing plans and keep your organisation and career at the leading edge.

The course provides you with the must-have strategic skills and marketing techniques to help you succeed in the digital age.

Anytime. Any device.

Flexible, personal and dynamic learning on our award winning, responsive platform.

Fast Track to Modern Marketing brings to life the first framework to define marketing in the digital age, M3, which fuses both classic and digital marketing under one unifying model.  All in 10 interactive and challenging CPD accredited video modules, taught by none other than Econsultancy's founder, Ashley Friedlein.

Course overview 

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Best in class content and up-to-date industry expertise, packed with immediately applicable skills.

Crafted content

HEAR FROM ASHLEY FRIEDLEIN

Due to the rise of digital, marketing is going through an existential crisis. The Modern Marketing Model (M3) is the first unifying framework that fuses digital and classic marketing onto one future-facing model.

Course modules

The course consists of video modules, readings and downloads and covers the following 10 modules, which highlight ways to combine marketing principles with digital delivery:

Marketing Strategy

How to make your marketing strategy quantified, agile and future-proofed

Market / Customer Orientation

How to achieve market orientation through a customer focused approach and ensure engagement from your organisation

Customer Insight

How to make the most of the latest methods and digital data analytics to fully inform your customer insight planning

How to add value to people and organisations through your brand, including how to build your brand and how to avoid breaking your brand

Brand & Value

Learn how to select target segments based on relevance using both classical and digital methods

Segmentation & Targeting

Learn what data you need to support your marketing (including to machines) and how do you measure and optimise performance

Data & Measurement

Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity

Integrated Marketing Communications

Distribution

Learn how traditional models of distribution have changed and how digital has broken down the barriers to entry

Customer Experience

Learn what customer experience is and how to successfully fuse classic and digital thinking

Positioning

Learn about the unique capability to do positioning in real-time and at an individual level via dynamic personalisation

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