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THOMAS LIOU
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International Content
Monetizing Global Content Assets and Measuring Success
Download your free copy to discover:
- Why do leading companies believe that internationalization of content is critical for creating a global brand?
- How does the budgeting for international websites differ between companies leading in content utilization and the mainstream?
- Where is content ‘owned’ and why does it matter?
- What are the key characteristics of the companies leading in content globalization?
International Content: Monetizing Global Content Assets and Measuring Success examines the views of brand-side marketers on how to optimize the management of international content.
The report is based on a survey of more than 250 global businesses and interviews with senior executives at international organizations. It examines how global content strategy plays a role in helping companies to expand their international brand footprint, improve customer experience and increase revenues.
International Content
Monetizing Global Content Assets and Measuring Success
in association with Lionbridge