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This report has been written to explore marketing mindset. It seeks to define the components of the marketing mindset and to distinguish it from the broader ‘growth mindset’ discussion.

Ultimately, this report is for marketers, as individuals and leaders, who want to instill a strong marketing mindset in themselves or their organizations.

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The Marketing Mindset report

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A guide for marketers who want to instill a powerful marketing mindset in themselves and their organizations